About the Founder

Hello everyone,

Thanks for your interest in our products and stopping by to visit our website. My name is Petra and I am the founder of EcoLicious Equestrian. My life revolves around horses, as I am sure yours does as well. I’ve been around them since I was a little girl and I can spend hours just grooming. My horses are turned out most of the time, when weather permits and go blanket-less whenever possible to avoid blanket rubs (don’t you find that even the best fitting blanket will rub somewhere?), so a thorough bath and effective grooming products before a show or a clinic are always needed.

Our family consists of three equine citizens. One of them has a very sensitive skin and would get so itchy and irritated after a bath with other shampoo brands, I wanted to cry. I have sensitive skin too and would often end up with rash on my hands, so I knew exactly how Durango felt. You see; the majority of grooming products available on the market are packed with harsh chemicals like lauryl sulphates, silicones, and parabens. They’re bad for our health, bad for our environment, and definitely bad for our horses! This is when I decided to create an alternative. First, was a thorough look into grooming product ingredients, that didn’t make sense to me at all and I questioned the logic of using grooming products that contain ingredients toxic to fish and wildlife on my equine friends. This led me to search for truly natural and effective grooming products, and upon discovering a complete lack of such comprehensive product lines, decided to develop EcoLicious.

I am proud to create an environmentally friendly grooming line focused on health and performance. The results are rewarding, and who wouldn’t have fun doing what you love; working with horses! I am constantly working on new products to add to the EcoLicious line to make our two legged and four legged customers happy and healthy. I must mention my dear friends (you know who you are) for lending their helping hands whenever needed and our talented team of product developers and designers. It  wouldn’t be possible without any of you.

EcoLicious products are not only safe, they deliver breath-taking results. I am positive both your horse as well as yourself will enjoy the EcoLicious Experience and I know the earth will for sure.

Make sure to visit us on Facebook, Twitter and our Blog to have an access to product specials, contest and grooming tips.”

“Ride Green!”

Petra Z. McGowan





horiz-dividerNatural & Earth Friendly Horse Care Products.
Detox & Go Green with your Equine Grooming Routine!